Who we are
NewLeaf Partners was founded in 1999 by Sam Barcus, Patricia McCracken and Andreas Goldmann. With over 80 collective years of executive and field experience, Sam, Pat and Andreas are seasoned veterans in sales, account management and marketing communications for the telecommunications, high tech and information technology industries.

Why we do what we do
It was 15 years ago when Sam Barcus, Patricia McCracken and Andreas Goldmann first got together and decided things had to change.  Markets were changing. The economy was changing. Customer needs were changing. But sales teams were not changing. Instead, they were still using the same tired tactics they always used and those tactics were no longer working. And that’s when NewLeaf Partners began.

How we can help you
We work closely with you to help you create and foster long term, profitable relationships with your current and potential customers. NewLeaf Partners uses innovative learning techniques, cutting edge, technology and a highly talented and experienced team to design, deliver and implement change. The results are world class sales organizations built around the concepts of consultative selling, with emphasis on sales, channel, and account management strategy, processes and competencies.

When you will know it worked
We don’t think of what we do as simply training. We think of it as changing behaviors and making those behaviors systemic. When your sales teams begin to think and act differently because they believe in the process and your investment in new learning begins to pay for itself, we know we’ve done our job. Need proof?

What makes us different? We are you!
Our entire organization is made up of individuals who have walked in our clients’ shoes. We are former sales and account managers who have struggled with the reality of shifting the focus from “selling what we have” to “working with customers to understand what they need.” We are former vice presidents who have learned the importance of being rainmakers to drive revenue. We are business professionals who have witnessed a shifting landscape and in the process, learned how to anticipate and plan for change. Our core team consists of fifteen experts who are supported by 30 specialists.