NewLeaf Partners have been working with global organizations for many years to build loyal and productive channel ecosystems

The Challenge

While hardware is rapidly becoming commoditized and demand is shifting towards increasingly complex solutions, partnerships and alliances are becoming a central part of vendors’ value proposition in the market. Most vendors have established channel programs, and with the increasing professionalization and standardization of these channel programs, they are starting to look very much alike.

Companies who do want to make a difference in the marketplace need to understand what really drives their partners’ loyalty and behavior. NewLeaf helps its clients to evaluate, improve and design their channel programs, leveraging its intimate knowledge of industry-leading channel companies.


Companies that make a difference in the marketplace understand what really drives their partners

NewLeaf has been working with clients worldwide to


  • Increase channel revenue and profitability
  • Choose the right partners
  • Build a loyal and sustainable partner base
  • Identify opportunities and gaps in your partner base
  • Define a growth path for their partner organization and ecosystem
  • Train and coach their channel organization to manage partners like customers
  • Train and coach partners to succeed in the marketplace
  • Design and implement the right incentive systems for their partners
  • Sustain the right balance between value captured and value added by individual partners
  • Continuously control and measure progress and success of their partner strategy